Reliable CRM systems, automation, and AI-enhanced workflows for growth-focused teams.
I help coaches, consultants, course creators, agencies, and service businesses build CRM and marketing automation systems that are reliable, measurable, and easy to operate. My work combines CRM implementation, automation repair, integration architecture, reporting, and AI-assisted workflow optimization across Keap, HubSpot, GoHighLevel, Ontraport, WordPress, and Zapier.
Implementation, repair, and optimization work that stays maintainable
CRM implementation and rebuilds
Design and launch CRM systems, pipelines, lifecycle automations, and governance that teams can actually maintain.
Automation audit and repair
Diagnose broken follow-up, data quality issues, and reporting gaps, then rebuild the system with QA and clear documentation.
Integration and AI workflow design
Connect forms, calendars, payments, learning platforms, and AI tools to reduce manual work and improve operational speed.
Selected outcomes
Typical work I am brought in to solve
Rebuilt a broken Keap lead capture and nurture flow so follow-up resumed reliably and reporting became usable again.
Stabilized GoHighLevel launch and onboarding automation across forms, payments, and course access for smoother delivery.
Implemented Keap checkout, installment, and post-purchase automation to improve purchase operations and reduce manual work.
Created reusable automation templates and handoff documentation to lower risk during future system changes.
Repaired segmentation, tagging, and webinar follow-up logic for more dependable campaign execution.
Delivery model
A clear process from audit through handoff
Audit and priorities
Review the current stack, identify system risk, and define the highest-value fixes first.
Architecture and implementation
Build or rebuild pipelines, automations, integrations, and supporting logic around real business workflows.
QA and documentation
Test the system thoroughly and document how it works so internal teams can use it with confidence.
Optimization and support
Refine the setup after launch, improve reporting, and reduce manual steps as the business grows.
Platform coverage
Core tools and systems I work in regularly
CRM and automation
Keap
HubSpot
GoHighLevel
Ontraport
ActiveCampaign
Pipedrive
Web and learning stack
WordPress
Memberium
LearnDash
Kajabi
Teachable
CustomerHub
Integrations and payments
Zapier
Calendly
Stripe
PayPal
webhooks
custom APIs
Operating environment
Remote delivery built for US-based collaboration
Availability and reliability
Working time zoneUS Eastern TimeWork locationWork From Home OfficeInternet150 Mbps broadband connectionPower backupUp to 12 hours of backup availability
Home office setup
Main workstationMac Studio M1, 2TB SSD, 32GB RAM, paired with an ASUS 49-inch ultrawide displaySecondary workstationMac mini M4, 512GB storage, 10-core CPU, 10-core GPU, 16GB unified memoryMobile workstationMacBook Pro M4, 512GB storage, 24GB unified memory
AI tools in daily use
ChatGPT Pro
Gemini Pro
Claude Pro
Experience
Long-term consulting across CRM, automation, and operations
CRM and Marketing Automation Consultant
eArif.com
Feb 2015 - PresentRemote
Design, repair, and optimize CRM systems and automation for coaches, consultants, agencies, and online businesses.
Implement integrations across forms, calendars, payments, websites, memberships, and learning platforms.
Deliver practical documentation, QA, and operational handoff so teams can manage the system after launch.
Keap, Ontraport, WordPress, Zapier, and LearnDash Specialist
Upwork
Jan 2011 - PresentRemote
Completed CRM, automation, integration, and membership projects for international clients across multiple industries.
Built a reputation for reliability, structured delivery, and systems that remain maintainable after implementation.
Ontraport Manager and Administrator
Built With Science
Feb 2020 - Apr 2023Remote
Managed CRM operations and automation to support marketing, sales, and ecommerce workflows.
Improved lifecycle segmentation, campaign logic, and reporting consistency.
WordPress, Keap, and Wishlist Member Support
Pediatric Board Review
Oct 2019 - Apr 2023Remote
Provided long-term support across WordPress operations, Keap campaign updates, and ecommerce workflow maintenance.
Helped keep the site and automation stable through high-volume enrollment periods.
Ontraport Expert and Administrator
Amazon Blue Sky Training Program
Jan 2019 - Apr 2023Remote
Built campaign flows covering ad leads, PDF offers, webinar registration, and follow-up sequences.
Supported launch operations and automation QA.
Client feedback
Trust built through delivery quality
Excellent knowledge of Infusionsoft. Much help getting me started with the software. One of the most helpful people I have worked with, and I will definitely hire him again.
Client feedback
Working with Arif is a joy. I know I can trust him to get the job done.
Client feedback
Very knowledgeable. Works quickly and follows through on the task. I highly recommend him and would definitely work with him again.
Client feedback
Thank you for the great work. We truly appreciate it and look forward to working with you again.
Client feedback
FAQ
Questions clients often ask
What kinds of businesses do you usually support?
Most engagements are with coaches, consultants, course creators, agencies, membership businesses, and service companies that need dependable lead capture, nurture, pipeline, and fulfillment automation.
Which platforms do you work with?
My core stack includes Keap, HubSpot, GoHighLevel, Ontraport, Zapier, WordPress, Memberium, LearnDash, Kajabi, Calendly, Stripe, PayPal, and custom API or webhook integrations.
Can you fix broken CRM and marketing automations?
Yes. I audit existing systems, identify logic or data issues, repair automation paths, clean up tags and fields, and document the final setup so your team can manage it confidently.
Do you handle CRM migrations or cleanup projects?
Yes. I support migration planning, field mapping, data cleanup, automation parity, QA, and post-launch refinement for businesses moving between CRM platforms or repairing a messy implementation.
Do you work in US time zones?
Yes. My client-facing schedule is aligned to US Eastern Time, and I work from a dedicated home office with stable internet and backup power for continuity.
Do you use AI tools in your delivery work?
Yes. I regularly use paid AI tools to speed up research, analysis, documentation, QA, and workflow design while keeping strategy, system logic, and final implementation quality under direct human review.
What does your home office setup look like?
I work from a dedicated home office with a Mac Studio M1 main workstation, a Mac mini M4 secondary workstation, a MacBook Pro M4 mobile setup, a 150 Mbps broadband connection, and up to 12 hours of backup power.
Contact
Need a CRM system your team can trust?
For project inquiries, implementation work, or retained support, email me directly or review my public profiles.